Third Wave Disruption of the Italian Coffee Market — Starbucks leading the way

Challenging the Italian Coffee Market
Hackney Coffee Company, London

Lean Canvas Takedown

The Problem

Italian Espresso

Customer Segments

The Market

Solution

Starbucks Roastery, Milan

Unfair Advantage

Revenue Streams

Business Costs

Final Thoughts

From Adrian

Physician turned product manager working in the world of academic research and health. https://www.linkedin.com/in/adrian-raudaschl/

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